Lucky Day

Lucky Day is a stationery brand that celebrates the small moments that make every day special. The brand believes that luck doesn’t always come by chance; many times, it is created with intention—through beautiful details, a handwritten list, or a note that reminds someone of something good.

Lucky Day designs stationery that accompanies routines, dreams, and plans, transforming the everyday into something kinder, more inspiring, and more personal. Each product is thoughtfully created to remind people that today—even in its simplicity—can be a Lucky Day.

STRATEGY

Naming
Research & Insights
Purpose, Mission, Vision
Value proposition

VISUAL IDENTITY

Logotype, Typography 
& Colour
Packaging
Illustration
Stationery
Photography