
Nutria
Making healthy eating easier for the whole family.
Nutria is an all-in-one nutrition app designed to simplify the way people manage food at home. It brings meal tracking, calorie and nutrient information, recipe creation, menu planning, and family nutrition together in one connected experience.
Instead of switching between calorie trackers, recipe apps, notes, and weekly planners, Nutria gives families a single place to understand what they eat, plan what comes next, and build healthier routines together.
ROLE
Graphic Design & Identity, UX/UI Design, Product Design, Research
PRODUCT
Mobile nutrition &
meal-planning app
VISUAL IDENTITY
Logotype, Typography, Color, and Illustration
FOCUS
Nutrition tracking, Recipes, Meal planning, Family profiles
Eating well shouldn't require five different apps.
Managing nutrition becomes complicated surprisingly quickly.
A person might use one app to track calories, another to save recipes, a notes app to plan meals, and yet another system to keep track of what their family is eating.
For families, that complexity grows even further. Different people have different portions, preferences, goals, and nutritional needs, while meal planning still needs to work for everyone around the same table.
The challenge wasn't simply to create another calorie tracker. It was to understand how nutrition tracking, cooking, planning, and family management could become one continuous experience. So:
How might we make nutritional planning simple enough for everyday life while still providing meaningful nutritional information?
What we needed to understand
· How do people currently track what they eat?
· How do families decide what to cook each week?
· Where does nutrition tracking become tedious?
· How are recipes, portions, and nutritional values connected?
· How different are individual needs within one household?
Insights
Tracking creates friction.
Logging every ingredient can make nutritional awareness feel like work.
Planning and tracking are disconnected.
People often decide what to eat in one place and record what they ate elsewhere.
Recipes are more than instructions.
A saved recipe can become the connection between nutritional information, portions, meal tracking, and weekly planning.
A household shares meals, not nutritional needs.
Families often eat together, while each member may require different portions or nutritional targets.
Everything around food, connected
Track
Log meals and understand calories, macros, and nutritional intake without turning every meal into a calculation.
Cook
Create and save recipes while Nutria automatically calculates their nutritional values and portions.
Plan
Create and save recipes while Nutria automatically calculates their nutritional values and portions.
Family
Create individual profiles for household members and keep everyone's nutritional needs organized in one place.