Sorella

Sorella is a Venezuelan brand born from the desire to redefine contemporary fashion through carefully curated secondhand pieces for women who celebrate their individuality without letting go of charm and sophistication.
More than a clothing label, Sorella is a conscious curation: each garment is chosen for its quality, character, and potential to continue telling stories. Some pieces are thoughtfully reworked to give them new life, transforming them into unique objects that bridge past and present. Sorella builds its own visual and verbal universe—one that speaks of style with personality, sustainability, and artisanal detail. Here, beauty is not fleeting; it is a narrative renewed with every wear.

STRATEGY

Research & Insights
Purpose, Mission, Vision
Value proposition

VISUAL IDENTITY

Logotype, Typography 
& Colour
Packaging
Illustration
Stationery
Photography
Editorial Design